Shift Forward, Bhutan
Key Findings ยท BDS Internship 2026
Key Findings
Cryptocurrency Readiness in Bhutan
Prepared by: Kinzang Choden
Programme: 3rd Year Business Intelligence
Organisation: Bhutan Data Scientists Pvt. Ltd
Year: 2026
80%Overall Readiness
96%Crypto Awareness
12.75Avg Score / 16
55+Most Vulnerable
#1Barrier: Internet
7Key Findings
DRUKSHIFT ยท BHUTAN DATA SCIENTISTS PVT. LTD ยท 2026
KEY FINDINGS REPORT
Table of Contents
Key Findings โ€” Cryptocurrency Readiness in Bhutan 2026
01
Overview
Summary of survey scope and methodology
3
02
Finding 1 โ€” Bhutan is 80% Ready
Average readiness score of 12.75 out of 16
4
03
Finding 2 โ€” High Awareness, Low Understanding
96% heard of crypto but knowledge gap remains
4
04
Finding 3 โ€” Internet is Barrier Number One
Poor internet blocks adoption especially in rural areas
5
05
Finding 4 โ€” Age Predicts Readiness More Than Location
Generational divide stronger than geographic divide
6
06
Finding 5 โ€” Semi-Urban Middle-Aged Groups Lead
35-54 Semi-Urban respondents score highest at 15/16
7
07
Finding 6 โ€” Trust is High But Security Awareness is Low
35-44 most vulnerable โ€” high trust, lowest concern
8
08
Finding 7 โ€” Majority Are Willing to Adopt
Maybe is not No โ€” the community is open and waiting
9
Overview

This report documents the key findings from a survey-based data analysis project measuring cryptocurrency readiness among Bhutanese adults. The project was developed as part of the BDS Internship 2026 at Bhutan Data Scientists Pvt. Ltd under the DrukShift initiative.

The findings presented here are drawn from 113 valid survey responses collected across urban, semi-urban, rural and overseas Bhutanese adults. The data was cleaned using Python, analyzed through statistical exploration and visualized using Tableau.

113
Valid Responses
20
Survey Questions
4
Areas Covered
5
Age Groups
16
Max Readiness Score
7
Key Findings

"These findings do not just measure financial readiness โ€” they measure human readiness. In Bhutan that distinction matters deeply."

The seven findings in this report cover overall readiness, awareness and understanding gaps, barriers to adoption, generational and geographic patterns, vulnerability to scams and willingness to adopt. Each finding is supported by specific data points and includes a practical insight for decision makers.

01
Finding One
Bhutan is 80% Ready for Cryptocurrency

The average readiness score across all 113 respondents was 12.75 out of 16 โ€” equivalent to approximately 80% readiness overall. This is calculated from four survey dimensions โ€” digital familiarity, crypto understanding, personal confidence and willingness to adopt. The score indicates that Bhutan has a strong foundational readiness for cryptocurrency adoption. The majority of respondents already use digital payments, have heard of cryptocurrency and express willingness to adopt with the right support in place.

12.75
Average Score
80%
Readiness Level
16
Maximum Score
4
Min Score Recorded
Business Insight: Bhutan has the foundation for crypto adoption. The 80% readiness score gives businesses and policymakers confidence to begin planning crypto initiatives โ€” while investing in the remaining 20% gap.
02
Finding Two
96% Have Heard of Crypto โ€” But Understanding Remains Basic

Despite very high awareness โ€” 96% of respondents have heard of cryptocurrency โ€” most only have basic or very little understanding of how it actually works. This critical gap between awareness and knowledge is the single biggest education opportunity in Bhutan. Knowing a word is not the same as knowing a concept. And knowing a concept is not the same as being ready to use it safely.

96%
Heard of Crypto
Basic
Avg Understanding Level
Business Insight: Awareness campaigns have worked โ€” now education programs must follow. The next phase of crypto readiness in Bhutan is moving people from "I have heard of it" to "I understand how to use it safely."
03
Finding Three
Poor Internet is the Single Biggest Barrier to Adoption

When respondents were asked what barriers prevent them from using digital payments and cryptocurrency, poor internet connection ranked as the number one barrier โ€” ahead of lack of knowledge, security concerns and complicated technology. This finding is especially critical for rural communities who are already underrepresented in this survey. Without reliable internet access, crypto adoption will remain an urban privilege and will widen the existing digital divide in Bhutan rather than close it.

BarrierRankingImpact
Poor Internet Connection#1Infrastructure prerequisite โ€” blocks all digital finance
Lack of Knowledge#2Education gap โ€” trainable with the right programs
Security Concerns#3Trust gap โ€” needs awareness campaigns
Complicated Technology#4UX gap โ€” needs simpler design
Business Insight: No awareness campaign, training program or crypto product launch will succeed in rural Bhutan without first solving internet connectivity. Infrastructure investment must come before all other crypto initiatives.

"You cannot build a digital future on broken infrastructure. Connectivity is not a luxury โ€” it is a prerequisite."

04
Finding Four
Age Predicts Readiness More Strongly Than Location

One of the most important analytical findings of this project is that age is a stronger predictor of crypto readiness than geographic location. This challenges the common assumption that urban residents are always more digitally advanced than their rural counterparts. While urban areas show slightly higher average scores, the difference across areas is much smaller than the difference across age groups. A 25-year-old in a rural area is significantly more ready than a 55-year-old in Thimphu.

Age GroupAvg Score / 16Status
18-2413.27Above Average โœ“
25-3413.74Highest โœ“โœ“
35-4411.57Below Average !
45-5411.18Below Average !
55+7.83Critical Gap !!

The overall survey average is 12.75. Only the 18-24 and 25-34 age groups score above this average. All groups above 35 fall below. This tells a clear generational story โ€” younger Bhutanese are driving readiness, while older generations need urgent and targeted support.

Business Insight: Education and support programs should be designed by age group first โ€” then by location. A one-size-fits-all approach will fail. The most impactful intervention targets the 35+ population regardless of where they live.
05
Finding Five
Semi-Urban Middle-Aged Groups Score the Highest

A surprising finding from the readiness heatmap analysis reveals that Semi-Urban respondents aged 35-54 scored the highest readiness at 15.0 out of 16 โ€” outperforming all Urban respondents in the same age group. This directly challenges the assumption that urban areas are always more digitally advanced. Meanwhile Urban residents aged 55 and above scored the lowest at just 7.8 out of 16 โ€” identifying this as the most vulnerable and underserved group in the entire survey.

AreaAge GroupScore / 16Insight
Semi-Urban35-4415.000Highest in entire survey
Semi-Urban45-5415.000Equally highest
Rural18-2414.000Rural youth are very ready
Urban25-3413.727Highest urban score
Urban18-2413.186Strong but not the best
Urban55+7.833Lowest in entire survey
Business Insight: Urban does not automatically mean more ready. Semi-urban communities are showing strong digital confidence. Crypto products and campaigns should target semi-urban areas as early adopter communities โ€” not only capital city residents.
06
Finding Six
Trust is Uniformly High โ€” But Security Awareness Drops With Age

A critical vulnerability pattern emerges from the Trust vs Security Concern analysis. All age groups show uniformly high trust in digital finance โ€” scoring between 3.94 and 4.64 out of 5. However security concern drops sharply with age. While 18-24 year olds score 2.3 out of 5 on security concern โ€” showing healthy awareness โ€” the 35-44 group drops to just 1.0 out of 5, the lowest of all groups. This combination of high trust and low security awareness creates the perfect conditions for crypto scams.

Age GroupTrust Score /5Security Concern /5Vulnerability
18-243.942.30Low โ€” most alert
25-344.002.20Low โ€” well balanced
45-544.641.60Moderate
55+4.201.40Moderate-High
35-444.141.00Highest Risk
Business Insight: The 35-44 age group is the most dangerous combination โ€” they trust digital systems the most but worry about security the least. Scam protection campaigns must specifically target this group before crypto adoption accelerates.

"Everyone in Bhutan trusts digital finance equally โ€” but not everyone is equally protected from scams."

07
Finding Seven
The Majority Are Willing to Adopt โ€” Maybe is Not No

When asked whether they would adopt cryptocurrency, the majority of respondents did not say No โ€” they said Maybe. This is one of the most encouraging findings of the entire project. Maybe represents an open door. These undecided people are not against crypto โ€” they are waiting to see it work safely in real life before they commit. The 18-24 age group shows the strongest Yes responses. The 55+ group shows the highest proportion of No. But across all groups โ€” the Maybe responses represent a huge opportunity for targeted conversion through education, demonstration and community trust-building.

Yes
Willing to adopt
Maybe
Open โ€” waiting to see
No
Not ready yet
Business Insight: The Maybe group is Bhutan's biggest crypto opportunity. They are not resistant โ€” they are cautious. Show them crypto working safely in their community and they will adopt. Start with small businesses and local shops as proof of concept.
Findings Summary

Bhutan is 80% ready for cryptocurrency. The foundation is strong. But the remaining 20% is critical โ€” it represents education, infrastructure, trust and community gaps that must be deliberately addressed. These seven findings provide the evidence base for action.

"The question is no longer whether Bhutan is ready for crypto. The question is whether we are ready to make crypto ready for Bhutan."

DrukShift ๐Ÿ‡ง๐Ÿ‡น
SHIFT FORWARD, BHUTAN
Kinzang Choden ยท BDS Internship 2026 ยท Bhutan Data Scientists Pvt. Ltd